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National Health Communication Service Platform

Leading the New Era of Digital Intelligence Healthcare

Solution

Providing end-to-end services within the healthcare industry, from research and consulting to improving influential communication.

Featured

Authoritativeness：As the offical TV Station of the National Health Commission, China Health Television(CHTV) is a Professional MediaAgency for Health Communication, and has participated in the establishment of a national-level health communicationthink tank:

Professionalism: Possessing the most extensive communication data and expert resources in the healthcare industry, achieving comprehensive coverage across all healthcare domains:

Effectiveness: Committed to building acollaboration platform a brand influence empowerment center within the healthcare industry.

Platforms

Leveraging big data and AI technology, our platform builds a dynamic and interconnected health communication ecosystem. It enables seamless collaboration and real-time interaction among health administration departments, medical institutions, doctors, and pharmaceutical health enterprises, improving the efficiency and intelligence of health communication.

Services

Backed by China Health Television (CHTV)—the official TV station of the National Health Commission, integrated media matrix, and brand activities, we provide comprehensive communication services and marketing solutions for medical institutions and pharmaceutical enterprises.

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SOLUTION

Insight

Providing in-depth insights to enhance communication effectiveness for the healthcare industry through various formats of research, including reports, expert perspectives, lectures, forums, and roundtable discussions.

China Hospital Health Communication Power Research Report

This report aims to establish an evaluation system for the effectiveness of hospital health science communication, enabling hospitals to better fulfill their role as primary platforms for health communication and education. The report involves evaluating hospital brand influence to enhance their reputation and build harmonious doctor-patient relationships. The report continuously monitors and assesses the performance of hospitals' new media matrices and accounts, assisting hospitals in improving their digital communication capabilities in the era of new media.

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Doctors' Science Communication and Education Impact

Evaluating the effectiveness of doctors' science communication involves measuring the extent of audience reach, including the scale and frequency of communication. It assesses the scientific accuracy, reliability, readability, and innovation of the content. It also reflects the audience's acceptance, trust, and behavioral changes influenced by the science communication content. This includes audience responses to scientific information, their willingness to participate in discussions, and the depth of engagement with the content.

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China Pharmaceutical and Health Brand Influence Index Report

Leveraging the brand influence evaluation system developed by the Health Communication Index Research Institute, this report conducts ongoing evaluations of the influence of pharmaceutical and health brands. It aims to assist Chinese pharmaceutical companies in formulating effective brand communication strategies, enhancing brand competitiveness and influence, and ultimately improving the image and credibility of the entire industry.

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Index Center

Leveraging data to accurately measure communication effectiveness in the healthcare industry, helping hospitals, doctors, and healthcare enterprises enhance their communication impact.

Hospital

Hospital Index：Data monitoring covers 25,000 public hospitals

Doctor Index：Data monitoring covers 12,000 Doctors involved in health communication

Enterprise Index：Data monitoring covers more than 6,000 pharmaceutical and healthcare enterprises

Doctor

Enterprise